Pricing
We’ll look at recent sales, current competition, buyer behavior, the condition of your home, and your timing before deciding where to position it.
SELLING YOUR HOME
Selling in Richmond & Central Virginia
Thinking about selling your home?
Before we talk list price, we’ll look at the house, the competition, your timing, and what you want the sale to accomplish. From there, we build the plan.
Pricing • Preparation • Marketing • Negotiation • Closing
A better starting point
The right price is only part of the plan.
Selling well starts before the listing goes live. We need to understand your goals, how your home compares to the competition, what is worth doing before we hit the market, and how the timing fits into whatever comes next for you.
I’ll give you a clear picture of the market and the options in front of you, then we’ll decide together what makes sense for your home.
The goal is not just to get your home listed. It is to put you in the strongest position when buyers see it.
Three things we get right first
Pricing, preparation, and presentation.
Those three decisions shape almost everything that happens once your home hits the market.
Preparation
Not every house needs a long list of projects. We’ll separate what matters from what does not so you can spend time and money where it actually helps.
Presentation
How the home looks online and in person matters. We’ll build the listing presentation and showing strategy around the home instead of treating every property the same.
The selling process
A clear plan from the first conversation through closing.
You’ll know what we are doing, why we are doing it, and what comes next. I stay involved throughout the process.
01
Start with your goals
We talk about why you are considering a move, your timeline, what needs to happen next, and anything that could affect the sale.
02
Walk the home and study the market
I look at the property with you, compare it to the active competition and recent sales, and identify the factors buyers are likely to notice.
03
Decide what to prepare
We prioritize repairs, touch-ups, staging, and presentation choices based on what makes sense for the home and your situation.
04
Set the launch strategy
We finalize pricing, photography, listing presentation, showing plans, and the marketing approach before the home goes live.
05
Manage showings, feedback, and offers
I stay on top of activity, communicate what buyers and agents are telling us, and help you compare the full terms of any offers that come in.
06
Get from contract to closing
Once you’re under contract, I keep the moving parts organized through inspections, appraisal, deadlines, and closing.
Marketing your home
The listing should make buyers want to see more.
The goal is simple: make the home look its best, get it in front of the right buyers, and make it easy for interested people to take the next step.
✓Thoughtful listing positioning and description
✓Photography and strong online presentation
✓MLS and major consumer real estate sites
✓Social media and digital promotion
✓Direct outreach to agents with buyers who may be a fit
✓Open houses and targeted local outreach when they fit
Who you will work with
Personal service, with a team behind it.
When you work with Celestino Homes, you’re working directly with me. I’ll be the person you call, text, and meet with throughout the process.
I’m Jason Celestino, REALTOR® and owner of Celestino Homes. After more than 26 years serving in the U.S. Army and Department of Defense, I built my real estate business around something pretty simple: taking care of people, communicating clearly, and doing the work the right way.
I’m also a member of the Spicer Team and brokered by Hometown Realty, which means my clients also benefit from a broader network of builder relationships, specialized resources, and support when a situation calls for it.
Jason Celestino, REALTOR®
Celestino Homes | Your North Star in Real Estate™
CW4(R), U.S. Army
Seller questions
A few things homeowners usually want to know.
The specifics depend on the home and your goals, but these are good places to start.
How do you determine what my home should list for?
I look at recent comparable sales, what buyers are currently choosing between, the condition and features of your home, market activity, and your timing. The goal is to choose a position that makes sense in the current market, not just pick the highest number.
Do I need to renovate before I sell?
Usually not. Some homes benefit from targeted repairs or cosmetic improvements, while others are better served by keeping the preparation simple. We’ll walk through the home and decide what is worth doing before you spend money unnecessarily.
When should I contact you if I am not ready yet?
The earlier we talk, the more options we have. Even if you’re several months away, we can talk through timing, preparation, and what the market looks like so you’re not making decisions at the last minute.
What happens if we list and buyers are not responding?
We look at the information we have. That includes showings, feedback, online engagement, competing homes, pricing, and any changes in the market. Then we decide together whether the strategy needs an adjustment.
Ready to talk?
Tell me what you’re thinking about your home.
You don’t need to have the timing, price, or next move figured out yet. Give me the basics and we can start there.